colorado outdoor recreation industry office

REPRINTED FROM OUTSIDE ONLINE MAGAZINE: 

Outdoor recreation is an economic colossus: its reach is massive, its wealth enormous, and its influence continues to grow as more boots hit the ground. You can see it in Joshua Tree’s crowded campgrounds or in Mount Tam’s trailhead parking lots; in the Appalachian Trail’s thru-hiking numbers or in REI’s record sales. Americans are heading outdoors in huge numbers and paying handsomely for the privilege. But how much, precisely? For years the industry’s contribution to the nation’s economy was as much guesswork as fact.

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Trampled wildflowers. Eroded trails. Trash littering the forest floor. Piles of (not just dog) poop. These are not the images one conjures when thinking of Colorado’s postcard-perfect landscapes. But according to stewardship organizations and land managers across the state, these unfortunate scenarios are occurring with increasing frequency as our population and tourism numbers rise and as social-media-stoked enthusiasm for the outdoors sends more people traipsing through the Centennial State’s hallowed grounds.